Cookie Policy

Last Updated: May 13, 2026

1. Introduction

Welcome to 4 Rivers, your trusted destination for exceptional barbecue and food experiences in the United States. We are committed to being transparent about how we collect and use data related to you. This Cookie Policy explains what cookies are, how we use them on our website bbq-4rivers.click, the types of cookies we deploy, and how you can manage your cookie preferences.

This policy should be read in conjunction with our Privacy Policy and Terms of Service. By accessing and using our website, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you may adjust your browser settings or refrain from using our website.

We comply with applicable United States laws and regulations, including the Federal Trade Commission (FTC) Act, and, where applicable, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which grant California residents specific rights regarding their personal information, including data collected through cookies.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, provide better user experiences, and collect analytical data about how visitors interact with their sites.

When you visit bbq-4rivers.click, our web server sends a cookie to your browser, which then stores it on your device. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize you and remember your preferences.

Cookies serve many different purposes, including:

  • Remembering your preferences and settings (such as language or login information)
  • Keeping you logged into your account
  • Understanding how you use our website so we can improve it
  • Delivering relevant advertisements to you
  • Measuring the effectiveness of our marketing campaigns
  • Enabling social media features and integrations

2.1 How Do Cookies Work?

When you first visit our website, you may be presented with a cookie consent banner or notice. Depending on your choices, certain cookies will be placed on your device. Cookies can be set by us (first-party cookies) or by third-party services we use (third-party cookies). Each cookie has a name, a value, and an expiration date. Some cookies expire when you close your browser (session cookies), while others remain on your device for a specified period (persistent cookies).

2.2 Similar Technologies

In addition to cookies, we may also use similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Small invisible images embedded in web pages or emails that allow us to track whether you have opened an email or visited a page.
  • Local Storage: A form of storage similar to cookies, but with a larger capacity and no expiration date, used to save data locally on your browser.
  • Session Storage: Similar to local storage but cleared when you close your browser session.
  • JavaScript Tags: Snippets of code that allow us to collect information about how you interact with our website.

This Cookie Policy covers all of these similar technologies where applicable.

3. Types of Cookies We Use

We use four main categories of cookies on bbq-4rivers.click. Below is a detailed description of each type and how they are used on our food and barbecue services platform.

3.1 Essential Cookies

Essential cookies (also known as strictly necessary cookies) are fundamental to the operation of our website. Without these cookies, our website cannot function properly, and certain services you have requested cannot be provided. These cookies do not require your consent as they are strictly necessary for the delivery of our service.

Essential cookies help us to:

  • Enable you to navigate our website and use its features
  • Remember items in your shopping cart or online ordering system
  • Maintain your session while you are logged in
  • Ensure the security of your account and our website
  • Remember your cookie consent preferences
  • Load balancing to ensure our website remains available during high traffic

3.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the structure, content, and functionality of bbq-4rivers.click to provide you with a better experience.

Analytics cookies help us to:

  • Understand which pages are most and least popular
  • Measure the number of visitors to our website
  • Track how visitors navigate through our website
  • Identify technical issues and improve website performance
  • Understand how customers find our food and catering services online

We primarily use Google Analytics for this purpose. Google Analytics uses cookies to collect information about your use of our website, which is then used to compile reports and help us improve our site. The information collected is generally transmitted to and stored by Google on servers in the United States.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. They may be set by us or by third-party providers whose services we have added to our pages.

Functional cookies help us to:

  • Remember your location preferences for finding nearby 4 Rivers locations
  • Remember your food preferences and dietary requirements
  • Enable embedded media such as videos and interactive maps
  • Provide live chat and customer support functionality
  • Enable social media sharing features

3.4 Advertising and Marketing Cookies

Advertising cookies (also called targeting or marketing cookies) are used to deliver advertisements that are relevant and engaging to you. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

Advertising cookies help us to:

  • Show you relevant ads for our barbecue and food services across other websites
  • Measure the effectiveness of our online advertising campaigns
  • Track conversions from our paid advertising campaigns
  • Create custom audiences for targeted advertising
  • Retarget visitors who have previously visited our website

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on bbq-4rivers.click, their purpose, type, and how long they remain on your device.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users on a session basis. Analytics 24 hours
_gat Google Analytics Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense and Google Ads to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps measure the effectiveness of Facebook Ads. Advertising 3 months
_fbc Facebook (Meta) Stores the last visit from a Facebook ad click. Used to attribute conversions to Facebook advertising campaigns. Advertising 2 years
cookieconsent_status 4 Rivers (First-Party) Stores the user's cookie consent preferences so that the consent banner is not displayed on subsequent visits. Essential 1 year
PHPSESSID 4 Rivers (First-Party) Preserves user session state across page requests. Required for the website to function properly, including online ordering. Essential Session
cart_session 4 Rivers (First-Party) Stores information about the items you have added to your cart or food order so that your selections are remembered during your visit. Essential Session
user_location 4 Rivers (First-Party) Stores your preferred restaurant location or region to provide localized menu content and offers. Functional 6 months
dietary_prefs 4 Rivers (First-Party) Remembers your dietary preferences (e.g., vegetarian, gluten-free options) to personalize menu recommendations. Functional 1 year
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads for the purpose of measuring the efficacy of an ad. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Advertising 6 months

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or refuse cookies (with the exception of strictly necessary cookies). You can exercise your cookie preferences in several ways:

5.1 Cookie Consent Tool

When you first visit our website, you will be presented with a cookie consent notice that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Please note that if you disable cookies, some parts of our website may not function correctly.

Below are links to the cookie management instructions for major browsers:

For mobile devices, please refer to your device manufacturer's instructions for managing cookies through your mobile browser or app settings.

5.3 Opt-Out Tools for Specific Services

You can opt out of specific third-party cookies by using the tools provided by those third parties:

Google Analytics Opt-Out

To prevent Google Analytics from collecting data about your visits, you can install the Google Analytics Opt-out Browser Add-on. This add-on instructs the Google Analytics JavaScript to prohibit sending information to Google Analytics.

Google Ads Opt-Out

You can opt out of personalized advertising from Google by visiting Google Ad Settings or by visiting the Digital Advertising Alliance's opt-out page.

Facebook (Meta) Opt-Out

You can adjust your Facebook ad preferences by visiting Facebook Ad Preferences. You can also opt out of interest-based advertising through the Network Advertising Initiative (NAI).

Industry-Wide Opt-Out Tools

6. Impact of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may affect your experience on our website. The following outlines the potential impact of disabling each category of cookie:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may be unable to place food orders online, access your account, or use other core features of the website. These cookies cannot be disabled without significantly impairing your ability to use our services.
Analytics Cookies We will be unable to collect data about how you use our website, which may limit our ability to improve and optimize the user experience. Your visit to our website will not be tracked for analytical purposes. This does not significantly affect your ability to use the website.
Functional Cookies Certain personalization features will not be available. Your location preferences, dietary preferences, and other customizations may not be remembered between visits. You may need to re-enter these preferences each time you visit.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see ads for 4 Rivers more frequently than you would prefer, as we will be unable to limit the number of times you are shown the same ad.

7. Your Rights Under US Law

Depending on your state of residence, you may have specific rights regarding cookies and the personal data collected through them.

7.1 California Residents (CCPA/CPRA)

If you are a resident of California, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

  • Know: The right to know what personal information is being collected about you through cookies and similar technologies.
  • Delete: The right to request deletion of personal information collected about you.
  • Opt-Out: The right to opt out of the sale or sharing of your personal information, including data collected through advertising cookies.
  • Non-Discrimination: The right not to be discriminated against for exercising your privacy rights.
  • Correct: The right to correct inaccurate personal information we hold about you.
  • Limit Use: The right to limit the use and disclosure of sensitive personal information.

To exercise any of these rights, please contact us using the contact details provided in Section 9 below.

7.2 FTC Act Compliance

We comply with the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices. Our use of cookies is transparent, and we provide you with clear information about what data is collected and how it is used. We do not engage in deceptive data collection practices.

8. Third-Party Cookies and Links

Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie policies or privacy practices. We encourage you to read the cookie and privacy policies of any third-party website you visit.

Third-party services used on our website that may place cookies include, but are not limited to:

  • Google LLC (Google Analytics, Google Ads, Google Maps) — Google Privacy Policy
  • Meta Platforms, Inc. (Facebook Pixel) — Meta Privacy Policy
  • Payment Processors — Any third-party payment service providers integrated into our online ordering system

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or any other reason we deem necessary or appropriate. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

If we make significant changes to this policy, we will take reasonable steps to notify you, such as displaying a prominent notice on our website or sending you a notification if you have provided us with your contact information.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us:

4 Rivers

We will endeavor to respond to all inquiries within 30 days of receipt. If you are a California resident submitting a request under the CCPA/CPRA, we will respond within the timeframes required by applicable law.